P&G Shifts Marketing Money to Social Media
I just recently read an article about how Procter & Gamble is ending
its 77-year run of advertising on soap operas in favor of producing
more campaigns using social media. Man that is huge. That means
more than ever that Social Media Marketing is taking hold and is
becoming a go to medium.
$9 Billion A Year On Advertising
The company is an important advertiser that spends nearly $9 billion
per year to advertise its products. The company is finding social media
sites such as Twitter, Facebook and YouTube to be more effective
channels for reaching women and has spent much of 2010 experimenting
with campaigns in these arenas.
Digital Media Is A Way To Do Marketing
Digital media has "become very integrated with how we operate, it's
become part of the way we do marketing," marketing Chief Marc Pritchard
told the Associated Press. "It's kind of the oldest form of marketing —
word of mouth — with the newest form of technology."
Switching From Soap Operas To Social Media Advertising
The switch from soap operas to social media is one motivated by its
success with previous social media campaigns — such as its Old Spice
Guy YouTube promotion — and a desire to capitalize on the more readily
available opportunities of reaching women through digital media.
More Information on Phoenix Media Group visit:
TwitterI just recently read an article about how Procter & Gamble is ending
its 77-year run of advertising on soap operas in favor of producing
more campaigns using social media. Man that is huge. That means
more than ever that Social Media Marketing is taking hold and is
becoming a go to medium.
$9 Billion A Year On Advertising
The company is an important advertiser that spends nearly $9 billion
per year to advertise its products. The company is finding social media
sites such as Twitter, Facebook and YouTube to be more effective
channels for reaching women and has spent much of 2010 experimenting
with campaigns in these arenas.
Digital Media Is A Way To Do Marketing
Digital media has "become very integrated with how we operate, it's
become part of the way we do marketing," marketing Chief Marc Pritchard
told the Associated Press. "It's kind of the oldest form of marketing —
word of mouth — with the newest form of technology."
Switching From Soap Operas To Social Media Advertising
The switch from soap operas to social media is one motivated by its
success with previous social media campaigns — such as its Old Spice
Guy YouTube promotion — and a desire to capitalize on the more readily
available opportunities of reaching women through digital media.
More Information on Phoenix Media Group visit:
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